Operational AI · Automation Architecture
A boutique UK consultancy for owner-led businesses. We design, build, and run the operational backbone — HR, onboarding, CRM, reporting — so the team stops firefighting admin and starts running the business.
01 · Services
Every engagement starts with a discovery — two days inside the business, mapping where time leaks and what a fix actually looks like. Then we build. No lock-in, no rebadged Zapier templates, no agency theatre.
BreatheHR, Xero Payroll and document workflows wired together so new starters, leavers, and contract changes happen without admin chasing forms.
Pipedrive, HubSpot or Monday wired to the inbox, calendar and proposal stack so the sales team stops re-keying leads and chasing notes.
Live dashboards and scheduled reports that pull from finance, ops and CRM — replacing the Sunday-night spreadsheet shuffle.
Branded proposals, contracts and statements of work generated from CRM data — no more copy-pasting last week's deck and hoping nobody notices.
Front-line conversational layers that handle bookings, FAQs and inbound triage — fully scoped, never freelancing on your tone of voice.
For founders who need an operations brain in the room a few days a month — sitting across systems, hiring, finance and the difficult conversations.
02 · Recent Work
Named and verified. Every system below is running in production with real users, real volume, and a real business depending on it.
The problem: Fan Rescue had no CRM when we started. Proposals ran through a complex manual PDF template — sent by engineers with no tracking, no follow-up automation, and no visibility once they left the inbox. Quotes went cold and were lost. Twenty years of trading history with London's hospitality sector had never been turned into pipeline.
What we built: We started with Zoho to get cleaning contracts structured, then migrated the full operation onto Monday.com once scope expanded to all services and seamless automation became the priority. Make.com now handles quote extraction, follow-up triggers and calendar sync. A three-template proposal system produces branded PDFs in under two minutes. 496 lapsed Xero contacts were segmented and run through targeted outreach. Google Ads was rebuilt from first principles. Next: interactive live quotes with personalised CTAs, hosted on GitHub and Cloudflare at zero platform cost.
Outcomes
The problem: New hires took 12 days to fully onboard. Payroll re-keyed every change manually. Holiday tracking lived in a shared spreadsheet that two people fought over.
What we built: A connected pipeline — inbound right-to-work, contract generation, BreatheHR record creation, Xero Payroll sync, automated probation review triggers — all running off a single intake form.
Outcomes
03 · Stack
Every tool we use earns its place. No affiliation, no reseller commission — just the stack that works reliably in production.
"We went from proposals taking days to under two minutes, a CRM that actually reflects reality, and 36 cleaning contracts on the board that we couldn't have processed manually at this volume. The systems Campbell built are running the operation."
— Irfan Nakip · Fan Rescue Ltd
04 · How we work
No agile theatre. No black-box scoping. Four steps, scoped to your business, and outcomes you can point at.
We sit with the team, follow the work, find the leaks. You leave with a written architecture and a build proposal — not a sales deck.
One system at a time. Built on tools you already know or genuinely need. Documented, tested, and walked through with the team that'll use it.
Every workflow, every connection, every credential — documented and handed over. No black boxes, no licence held hostage, no agency lock-in.
If you want us close, we stay close. If you don't, we won't be offended. Either way, the system keeps running because it was built to.
A 30-minute call. We'll tell you straight whether automation is your bottleneck or whether something else is. No pitch deck.
