Every engagement listed here is a system running in production — not a proof of concept, not a pilot. Measurable outcomes, named clients where permitted, no hype.
Fan Rescue is a BESA-certified commercial kitchen extraction and HVAC specialist, operating across London and the South East since 2005. Before this engagement the business had no CRM. Proposals ran through a complex manual PDF template with no tracking and no follow-up system. Twenty years of client relationships with London's hospitality sector had never been systematically converted into pipeline.
The starting point was zero infrastructure. No CRM, no pipeline visibility, no automated follow-up. Proposals were produced through a complicated PDF template — manual to build, manual to send, and invisible the moment they left the inbox. Engineers sent quotes and waited. There was no system to notify them when action was needed, meaning quotes went cold and deals were lost without anyone knowing. Google Ads was burning spend against residential and DIY searches with no negative keyword discipline. And the Xero contact list — 496 hospitality businesses accumulated over two decades — had never been used for outreach.
"We went from proposals taking days to under two minutes, a CRM that actually reflects reality, and 36 cleaning contracts on the board that we couldn't have processed manually at this volume. The systems Campbell built are running the operation."
— Irfan Nakip · Fan Rescue Ltd
Named with client permission. Results and figures verified by Irfan Nakip, Fan Rescue Ltd.
Domain purchased on a Monday. Live, indexed, form submissions arriving by Friday. No agency. No platform subscription. No monthly invoice. This site is the proof that lean, well-built infrastructure isn't a compromise — it's a competitive advantage.
Campbell Consultancy needed a professional web presence fast — one that looked serious, loaded quickly, ranked in search and cost nothing to run. The instinct most businesses follow is to reach for Squarespace or a web agency. We didn't. We built what we'd build for a client: a static site on proper infrastructure, with every component chosen because it earns its place.
This is our own site. We built it the same way we'd build it for a client — because we think you should eat your own cooking.
A growing digital marketing agency producing proposals manually in Google Slides, chasing payments by hand and sending client reports on an ad hoc basis. The admin burden was consuming a full person's time. The fix wasn't hiring — it was building the right systems.
Proposals took hours per document — templated in Google Slides, manually populated, exported as PDFs and emailed one by one. Payment collection had no automation; invoices sat unpaid while the team chased manually. Client reporting was produced by hand, meaning 40 active clients were either getting inconsistent reports or nothing at all. The sales pipeline lived in a CRM that didn't connect to anything else.
Engaged as an external consultant. Results and figures have been shared with client approval.
We're currently documenting engagements across hospitality, recruitment and field services. If you'd like to speak to a client directly, mention it on your discovery call and we'll arrange an introduction.
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