Stack — Reporting & Analytics

Reports that arrive without being built.

We build reporting pipelines that pull live data from your analytics, finance and CRM tools, process it and deliver formatted reports on a schedule. Weekly performance summaries, monthly client reports, labour cost breakdowns — produced automatically and sent to the right people without anyone touching a spreadsheet.

The problem with manual reporting

Sunday night spreadsheets are not a reporting system.

Reports built manually every week or month

Someone exports data from GA4. Someone else pulls figures from Xero. A third person updates the Looker Studio template. Hours spent assembling information that should arrive automatically — and usually late.

Data that's already out of date when it arrives

A report built on last Friday's export and delivered on Monday is already stale. Clients and managers making decisions on data that's days or weeks old — without knowing it.

No consistency across clients or sites

Different templates for different clients. Different metrics defined differently by different people. Reports that can't be compared because they weren't built to the same standard.

The data exists — it just isn't connected

GA4 has the traffic data. SE Ranking has the keyword positions. Xero has the revenue. Make.com can connect all three. The reporting infrastructure already exists — it just hasn't been wired together.

What we build

Automated reporting from live data.

We connect your data sources via Make.com, build the processing logic and deliver reports on a schedule — branded, formatted and sent without manual intervention. 40 clients or 4, the pipeline runs the same way.

01

GA4 and SEO reporting pipelines

Google Analytics 4 data pulled via API on a schedule. SE Ranking keyword positions and visibility scores extracted automatically. Combined into branded client reports delivered bi-weekly or monthly — no manual export, no template population.

02

Looker Studio dashboards

Live Looker Studio dashboards connected to GA4, Google Search Console, Google Sheets and CRM data. Management views showing the metrics that matter — updated continuously, not built on request. Shareable links for clients who want self-serve access.

03

Labour cost and operational reporting

Payroll data from Xero combined with rota hours to produce weekly labour percentage reports by site and department. Operational KPIs pulled from Monday.com. Delivered every Monday morning — visible before the week starts, not after the damage is done.

04

Scheduled delivery and archiving

Reports delivered by email, Slack or directly to client portals on a defined schedule. Every report archived in Google Drive automatically — filed by client and date, findable without hunting through inboxes.

The tools we use

Connected data, automated delivery.

GA4
Traffic, conversions and behaviour data pulled via API on schedule
SE Ranking
Keyword positions, visibility scores and competitor tracking extracted automatically
Looker Studio
Live dashboards connected to all data sources — self-serve for clients
Make.com
The pipeline that connects, processes and delivers everything on schedule

Still building reports by hand?

Book a discovery call. We'll map your data sources and show you what an automated reporting pipeline looks like for your business.

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